GMS
The commercial business. Holds the signal architecture and the commercial partnerships.
We're a market intelligence company built on a simple belief: perception moves capital. Measure it well, and sustainability stops being a cost centre and starts behaving like brand equity.
For most of the last decade, sustainability was measured the way regulators wanted it measured: disclosure, frameworks, checklists. That data matters - but it doesn't tell a CEO whether customers are switching, whether talent is joining, or whether the capital markets are re-rating the brand.
GMS was built to measure the other half: what people think, and what that thinking does to revenue.
Perception moves capital. Measure it.
One methodology. Any brand, every market.
Measure signals, not regulation.
Scale through partners.
Brand value maps to shareholder value.
The commercial business. Holds the signal architecture and the commercial partnerships.
Independent research, peer-reviewed methodology, public-data releases. The firewall for editorial integrity.
The Social Responsibility Score - sold to brands, retailers, advisors and consultants. 42 stamps, four tiers.
Public-facing editorial. Sponsor-firewalled. The voice that puts the findings in front of the market.
Sets commercial direction and owns the investor relationship.
Bio coming soonAcademic lead. Methodology, peer review, and the public-data policy.
Bio coming soonEditorial lead. Guardian of the credibility firewall between research and sponsorship.
Bio coming soonPartnership enquiries, careers, and press requests all land in the same inbox. We answer fast.