A GMS Institute campaign

Catalyst

Social license, public demand and the forces that reshape how society views industry. From SDG awareness to environmental tipping points - evidence-led content for changemakers, educators, academics and impact innovators.

What it is

The content agenda for people who want change to stick.

Catalyst covers the full sweep of social license - from SDG and industry transition papers to major societal and environmental issues. Every piece is rooted in GMS signal evidence, free to access, and built to be cited. Topics span public trust, behavioural change, industry accountability and the data that connects them. Owned and published by the GMS Institute, with full editorial independence from commercial sponsorship.

01

Social license and the permission economy - who has it and what it's worth.

02

SDG awareness, public comprehension and the gap between intent and action.

03

Environmental and societal tipping points - measured, not just reported.

RESEARCH & ANALYSIS GMS Institute PRESENTED BY [Sponsor TBC - inaugural partner] Catalyst ISSUE 01 - Q3 2026 The $3 trillion switch. How consumer perception is moving spend - and where it's going next. SHARE OF CATEGORY SPEND, BY PERCEPTION QUARTILE Q1 (top) Q2 Q3 Q4 GMS CATALYST ~8 MIN READ
Issue 01 - landing soon

The $3 trillion switch.

Consumers are moving spend based on sustainability perception. We'll quantify where it's going, how fast, and why.

  • Where switching is today and the megatrend hiding in plain sight
  • The downstream impact on industry as intergenerational wealth transfers hands
  • The three forces that make this inevitable
Subscribe

Get Catalyst in your inbox.

Regular updates, delivered to your inbox. Trusted by consultants, analysts, executives, sustainability officers and institutional investors.

Subscribe to Catalyst

Subscribe today and we'll send you Issue 01 the day it launches.